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Articles

Should You Invest in Drones: What to Pay for High Tech

Over the past few years, drone technology has improved by leaps and bounds. The consumer marketplace now offers access to drones that would have seemed like science fiction only a

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Startups and Negative Customer Service Reviews

In early steps of a small business startup, focusing on customer acquisition and validation is all that is essential. In fact, without customers, there is no way a business can

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Productivity Tips – Blocking Out the News

In 2017, it’s never been easier to stay in the know. Between television, radio talk shows and social media, it’s easy to be inundated with new information before the work

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Driving Traffic- Think Like Your Audience (The Art of the Title)

Every small business owner has heard many times how important it is to drive traffic to his or her website in order to acquire more customers and make more sales.

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Critical Factors for Successful Crisis Management

In 1982 Johnson & Johnson faced a potentially crippling disaster when bottles of its powerhouse brand Tylenol were tampered with resulting in several deaths. Faced with a crisis of unprecedented

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What Small Businesses Need to Know About Labor Costs

Payroll is expensive, perhaps more so than the average small business owner realizes. Depending upon the industry, wages and associated compensation paid to employees range from 10 percent to 30

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Five Female Startup Success Stories

The business world has long been considered a male-dominated world where women have struggled to find a little bit of spotlight. Historically, a woman who ran a business was considered

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Building a Landing Page that Converts

All it takes is just one good landing page to boost revenue. Moz, for example, generated $1,000,000 from a single landing page. Conversion Rate Experts had created the landing page