How to Build A Website for your Business

In this day and age, there is no excuse for not having a website for your business. Additionally, not many people are aware of the fact that opting out of building a website can put a bottleneck on your business in the worst way. This is why it’s important to get a website built for your business so that you can broaden your horizons and reach out to where the world has migrated; the internet.

There are two ways to go about building your online presence and they are:
• Building the website yourself with a website builder service
• Hiring someone else to build your website for youThere are pros and cons that come with both building your own site and hiring someone else to do it. By building your own site, you might save on expenses but it’s very possible that you could fall short in terms of features, personalization, support, and more. Hiring someone to build your website comes with perks such as a much more complex website, more design flexibility, and other enhanced options. However, hiring a design firm or a professional could cost thousands, and the amount of time required to build the website may be longer than you expected.

Step by Step Directions for Building a Website for Your Business

Of course, hiring someone else to build your website requires nothing more than a few meetings and a specification of what you’d like. The biggest part of working with a web designer is obviously the wait. However, on the other side of the coin, building your own website means that you will be in charge of it all.

Preparation

There are a few things you need to do in order to prepare for the building of your website. Because you’ll be using a web builder service, it’s important to consider the type of site you’ll be building. Will it be informational or geared for e-commerce (sales)? Depending on this choice, you’ll choose website builder that is capable of cranking out the site you have in mind.

Next, you’ll need to find that website builder. There are many to choose from that come with different bells and whistles, so pay attention to their capabilities. Purchase the website builder that’s the most cost-effective but is capable of creating the site you have in mind. In some cases, hosting companies will offer this software with certain hosting packages. Don’t forget to look at existing sites that were made with that website builder either.

Now you’ll need to get the hosting aspect arranged. You’ll want to find a package that will easily support the files you plan to upload, and you’ll also need to think of a domain name and get it registered. A domain name is simply your web address. For example, “www.google.com” is a domain name. Once you’ve got these aspects squared away, it’s time to start building! SMBReviews provides reviews of the top hosting options available on the market today here – Web Hosting Reviews for the Small to Mid-sized Business.

Building the Website

Because website builders typically come with templates or pre-made layouts, you’ll probably have to choose from one of them and then “plug in” your elements (such as your logo, header, color scheme, images, text, etc). From this point on, you’ll be personalizing your website and bringing in your design elements to make it your business’s own nook on the web.

Remember what makes a site effective as well while building. This includes creating intuitive navigation throughout it, balancing your design elements, choosing an aesthetically pleasing color scheme, and so on. This will be imperative to making your site comfortable for the user.

Promoting your Website

The last piece to the puzzle is promotion once you’ve finished and launched the site. The great thing about promoting is that there are several ways to get the word out about your new website effectively and rather quickly. One of the first methods you should take advantage of, however, is submitting your website to search engines. This will get the ball rolling on indexing your site with major search providers that millions of people use every day. You may even want to look into paid search results (where your ad would be at the top of the page above everyone else’s for a fee).

Submitting your site to local directories is also imperative if you’re already targeting a local niche as well. This will prove useful when a potential customer logs onto the internet and types your business’s name into a search engine.

Don’t forget about SEO either. Performing good keyword research and becoming familiar you’re your internet competition is critical to promoting your website. Targeting keywords and building up links that point to your site can really help with getting it pretty high in the search results for search engines.

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SMBReviews is committed to providing small and mid-sized business owners with the information and resources they need to select the best service or product for their company.

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