Creating and sending emails is relatively simple with Pinpointe. The service has an intuitive design, allowing those with little experience to pick up the process easily. Creating professional looking emails isn’t difficult with Pinpointe, but creating successful email campaigns is a little bit more difficult. After some trial and error and in utilizing the available support, the process gets much easier.
No email marketing service today boasts 24/7 customer service, but Pinpointe does play the support game well. Phones and chats are available from 9-5 Monday through Friday, with email support seven days per week from 9-9.
Our review process found that live chat was spotty during the days, but email did live up to its billing (80% of tickets closed within 2 hours). In addition to live support and email, Pinpointe does offer a good deal of pre-made support by way of step-by-step tutorials, a user manual, and FAQ Support is a positive, but Pinpointe makes its name in analytics.
Pinpointe gets top marks in reporting and statistics by a good margin. It is currently the only service offering real-time statistics. Live analytics are a newer realization, but can be a great addition to any email campaign. The reporting options are expansive.
Pinpointe allows users to track any number of statistics. You can see everything from new customers and payment methods to twitter mentions and a heat map of where visitors click. The options appear endless. The question is whether or not they are necessary to your business. Most businesses will benefit from live stats, but pricing may make the decision to go with Pinpointe prohibitive.
Things get hazy in the pricing. Pinpointe is a fantastic email marketing service, but it comes at a much steeper price point, though the initial offer includes more contacts than the competitions similar tiered services. Once relative prices are factored in and the add-ons required to access all of the features in competing services, the playing field is leveled and the decision becomes much harder.
While no other service offers live reporting of statistics, the other features appear more pedestrian when the price is factored in. As is usually the case, it comes down to the exact needs of your business and your relative aversion to expenditures.
Pinpointe offers stellar services, features, and the best analytics available, but at a considerably steeper price than the competition.
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