Fortune3 marks an eCommerce platform that lends itself to a vey specific clientele of well versed web developers and designers. To that group of web users it is a fantastic resource, but to many aspiring businesses software complexities render this service difficult to use.
Fortune3 has six plans, each of which comes with a number of unlimited features including bandwidth. Prices are very competitive, with the most expensive plan coming in at only $159.99 per month. As with most eCommerce providers there are parts of the process that you can opt into paying more for, but only one stands out in a negative way.
There are no transaction fees with Fortune3, provided you use their merchant services for credit card processing. If you choose to use your own payment processor a 1% fee is attached to each transaction. This is irksome, but not altogether uncommon. Be sure to include the fee in your decision making process. Depending on your needs and business goals it could still be a realistic offer for such a powerful platform.
Boasting some of the most robust back office tools in the business, Fortune3 makes its mark by allowing experienced website designers the ability to create exactly what they need from a website and report on the data efficiently. This is the Fortune3 hallmark. You’ll be able to connect with a large number of third party apps and utilize strong software. In our review process, much more often than not users got exactly what they needed from the platform with regard to tools, accessories, and customer support. Where issues can arise is in the initial software learning curve.
The difficulties with Fortune3 lay in the complexity inherent in website design. There will always be different user abilities in website design. Much of the market is set up to cater to novice users with WYSIWYG editors and template designs that make the process relatively easy. Each of these platforms will have CSS and HTML editing options available to more experienced users. Fortune3 lends itself more to the opposite end of the spectrum.
Fortune3 isn’t particularly easy for the beginner. This is a function of the setup of the interface, which keeps different components separate. To edit store design and manage the admin dashboard you’ll be required to use different sites. Again, as you design the software limits the amount of editing you can do on any given template. To the experienced user this is a relative non-issue. Using the interface is not particularly hard once the initial learning curve is met. But the prospects of going from one site to another, and the potential limitation of templates without coding knowledge, may be too much for those learning on the fly.
A second issue with Fortune3 is interface compatibility. Mac users should beware here. While there is a web component to manage admin, much of the content associated with your site will need to be handled using a PC. This is much different than many competing eCommerce platforms that handle everything via the web. It shouldn’t be a problem for PC users, but is nonetheless another step in an already convoluted process.
Potential user issues aside, While the novice web designer may be better served elsewhere, those with some experience would be hard pressed to find a more formidable eCommerce platform at such a reasonable price.
Fortune3 is a powerful and effective tool in building and designing website and shopping carts. It comes with unlimited bandwidth and a number of other goodies that make the end result a strong one.
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