99 Designs sets itself apart by utilizing crowd sourcing to help design your business logo and other marketing and branding tools. For those looking for straight up business card printing, 99 Designs will not be the right avenue. There are countless services to upload your images to and choose specific print options like rounded corners and matte finish. 99 Designs goes in the other direction, helping you find the actual designs for your business by taking the opinions of other designers into account.
Crowd sourcing has become a more prevalent tool in contemporary marketing. 99 Designs uses the platform wisely for your business, creating a setup where the designs delivered to you come as part of a business card contest. Your design request is the contest, bringing together the million-plus designers in the 99 Designs community to create different options for your business
You fill out a design brief to start the business card contest. You’ll include background info, visual style preferences, and content details. You have the option here to include images, sketches, and documents that you’d like designers to use or keep in mind.
Professional creatives then read your brief and create designs for your business. After seven days you receive your design options and choose a winner who is then granted prize money by 99 Designs. For additional money you have the option to rush the process.
Starting at $199 you’ll receive 25 potential designs to choose from. Plan price points increase to $299, $599 and $999. With each increase you’ll get more potential designs and more selective designers. The upper echelon plans include dedicated account managers and handpicked designers.
Choosing the lowest tiered service will obviously bring with it a few dud designers, but even with this plan you get enough designs to weed out the bad ones. As prices increase the quality of the designs and the process also get better. There is also a money back guarantee in case none of the designs you get back are worthy of your brand.
Keep in mind you’ll need to organize the printing of cards on your own. This is a big issue and almost removed 99 Designs from our printing review list, but the options presented are of great value to the right businesses. You will however be able to use your logo and branding material on a number of other mediums like posters, leaflets, and even t-shirts. It all comes down to what your business needs are and how you wish to get to the marketing finish line.
99 Designs positions itself in a niche category, offering the feel of an individualized design team at a fraction of the price. It’s more expensive than simply uploading your design to a website or utilizing pre-designed templates, but gets the job done in a different way. For those businesses looking for help creating designs and those who need the help of a creative or twenty-five, 99 Designs may be the answer to your branding and design needs.
99 Designs sets itself apart by utilizing crowd sourcing to help design your business logo and other marketing and branding tools.
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