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Critical Factors for Successful Crisis Management

In 1982 Johnson & Johnson faced a potentially crippling disaster when bottles of its powerhouse brand Tylenol were tampered with resulting in several deaths. Faced with a crisis of unprecedented

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What Small Businesses Need to Know About Labor Costs

Payroll is expensive, perhaps more so than the average small business owner realizes. Depending upon the industry, wages and associated compensation paid to employees range from 10 percent to 30

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Five Female Startup Success Stories

The business world has long been considered a male-dominated world where women have struggled to find a little bit of spotlight. Historically, a woman who ran a business was considered

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Building a Landing Page that Converts

All it takes is just one good landing page to boost revenue. Moz, for example, generated $1,000,000 from a single landing page. Conversion Rate Experts had created the landing page

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Don’t Forget These Small Business Tax Deductions

For a small business owner, maximizing your tax deductions is like money in your pocket. Every time you find one you can use it reduces the amount of income you

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Back to Basics – Small Business Fundamentals

Businesses in today’s fast paced and competitive marketplace are always looking for the latest and most innovative way to grow and expand their presence. All too often however, this rush

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Small Business Funding Options

Small businesses in today’s world exist in a new economic landscape that requires creativity and thinking out-of-the-box when handling financing matters. When dealing with financing, you have to make use

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Using The Interview Process to Select an Effective Intern

Selecting a college intern can often be a difficult process for a business. Because most college intern candidates have little “real world” experience, you will often have to make a