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The 9 Keys to an Engaged Employee

When you first start a small business, there is often a true sense of excitement not only for the work you are doing but the potential for what the company

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Optimizing Your Email Marketing Campaigns

In today’s world of social media and banner ads, often times email marketing is considered passé. However according to a study from ExactTarget 77% of consumers prefer to receive marketing

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Creating Engaging Subject Lines for Your Email Marketing Campaigns

One of the biggest benefits to the explosion of email marketing and email marketing platforms over the past 15 years has been the wealth of data collected and analyzed. Marketers

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4 Steps to Developing a Customer Service Team You Can Be Proud Of

For many of us, our only interaction with customer service is when we find ourselves in need of it. For business owners, developing a customer service team is often a

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How to Lower Your Credit Card Processing Costs

In modern society almost every business takes credit or debit cards on a daily basis. When one accepts a credit or debit card there is always a fee associated with

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3 Steps to Becoming a Better Leader for Your Business

The difference between a business owner and a successful business owner often comes down to a single word: leadership.  For those individuals which aren’t born as natural leaders, and even for

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Business Success in Just 6 Steps

You finally have that big business idea and want to get started on your dreams. You have visions of grandeur and believe that you are going to make your idea

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Improving Your ECommerce Website in 5 Steps

To say that the average consumer has a short attention span is an understatement. One of the most frustrating aspects of managing the online division of any business is that